Introduction to Digital Marketing


Advanced Digital Marketing Course Structure:

Understanding Management and Company:

  1. Introduction to management
  2. Departments present in an organization
  3. Explanation about:
    1. Human resource management
    2. Finance management
    3. Production management
    4. Finance management
    5. Supply chain management
    6. E-commerce
    7. Inventory management
    8. Retail management
    9. Marketing management
    10. Advertising sales and promotion
    11. New department(digital marketing)
  4. Digital marketing where is it used? how are each and every departments using digital marketing ?

Digital Marketing?

  1. What is digital marketing?
  2. How is it different from traditional marketing?
  3. ROI between Digital and traditional marketing?
  4. Discussion on E-Commerce
  5. Discussion on new trends and current scenario of the world?
  6. Digital marketing a boon or a Bane ?
  7. How can digital marketing be a tool of success for companies?
  8. Video on importance of digital marketing
  9. Analysis of recent info graphics released by companies about digital marketing?
  10. How did digital marketing help the small companies and top inc
  11. Categorization of digital marketing for the business
  12. Diagnosis of the present website and business.
  13. Swot analysis of business, present website and media or promotion plan.
  14. Setting up vision,mission,and goals of digital marketing