Twitter is a micro blogging website where you can send your messages in the form of tweets using 140 characters. It is a platform where you meet, follow and interact with other twitter users and retweet their messages if it interests you. Moreover, due to its short messages and scan friendly interface, it is very easy for twitter users to read messages of people whom they are following. You can follow and unfollow twitter user anytime.
Interesting facts: 500 million tweets are sent everyday
Nowadays, you will find every brand using twitter as a marketing channel. Thousands of entrepreneurs advertise their products and services using Twitter. And it definitely works.
Interesting facts: Ads that use hashtags are 42% more likely to generate earned media
However, to be a pro at twitter marketing you have to know the basics of Twitter and how to plan your twitter marketing strategy. You should know how to set up your profile and learn the terminology to analyze your results and find the right tools for your online business.
In the third module of our digital marketing training programme, you will gain immense knowledge on how to use twitter as a marketing tool for growing your business.
What do you take home – At the end of the course, you will be able to set up your own twitter account. You will be able to plan and create twitter marketing campaigns, plan out your 140 character content strategy, build an audience, increase your number of followers and you will also increase your website’s visibility and traffic using twitter marketing.
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