Firms can perform SWOT analysis on their competitors realizing their strengths, weaknesses, what their opportunities and threats are through a thorough competitor analysis. As an entrepreneur, you must keep a watch on your competitor’s website and see how and what they are doing differently, that is leading to their success or failure. You must check out their business model, their performing keywords and from where they are getting links and traffic from. Moreover, if you are first time entering the digital marketing world, then it would give you an edge to browse through the content written by your competitors and their target keywords to help you understand what potential customers are looking for.
It is said that keep your friends close and enemies closer. Hence, for any business to succeed competitor analysis is a must and in the digital marketing industry, the analysis is done in a different way. In the module 1 training programme of our digital marketing course, you will learn the tips and techniques of how to perform the right competitor analysis to keep you ahead in the business competition.
What do you take home – At the end of the course, you will be able to identify your competitors, plan and create a strategy to perform successful competitor analysis. You will also get hands on experience and understanding on how to use the various tools for conducting competitor analysis.
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